Case Study
Membership and Content: UniVerse Powered Surveys
Open Systems Database Association (OSDA):
In 2005, membership of the Open Systems Database Association (OSDA), was falling. OSDA, an educational association, has held Pick/MultiValue/U2 related training seminars and vendor exhibits since the late 1980s.
Client
Open Systems Database Association (OSDA)
Year
2005
About
1982 - Operations began
9 directors
325 active members
3 conventions held each year
3 general educational tracks
2 technical tracks
Goal
Research the target audience for insights and find a path for the future operations of the association.
Modernization was the main topic of interest.
Decision was made to “call the game” due to poor attendance.
$15,000 from the treasury was donated to charity.
Problems to solve
01
How to attract new members?
02
What topics are relevant today?
03
Why continue to hold the OSDA expositions?
Solution
BinaryStar (As tech advisors to OSDA) published a fact finding survey.
Survey was generated from questions stored in UniVerse, a Pick/U2 platform.
Responses were captured as UniVerse files, making the results easy to analyze.
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
A pioneering Pick/U2 (Universe) web application from BinaryStar System.
Web responses were picked up by the Nucleus ‘Listener’ and written on the UniVerse host.
Members loved the survey… Questionnaire looks good! What's the survey written in? Easy to use.
1% of the industry
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